Many directors have the skills and expertise to provide high-quality educational experiences for children, but lack the expertise to effectively market their program to prospective families. If this describe you, then you’ll find The Ultimate Child Care Marketing Guide an indispensable resource to add to your professional library. The guide is filled with exercises, action steps, and strategies to help you become a more business-savvy leader and entrepreneurial thinker. Built around the four pillars of marketing–metrics, market, message, and media–this resource will help you grow your child care business, whether you run a small program or a large center.
2012, 245 pages, 7 x 10, soft cover, perfect bound, ISBN 9781605540832